EMP – Creating Brand Experiences

We Are

We are an Experiential Marketing and Live Event Production shop that helps brands and agencies bring their ideas to life. At EMP we bring strategy, creativity, planning and execution to the table to help build a brand experience that will not soon be forgotten. We can get scrappy and make things happen on a tight budget or we can pull together resources to help bring the big picture concept to fruition.

What We Do Well

We believe in giving the “Power to the People”. These days, brands have more . . .

Brand Activations

We believe in giving the “Power to the People”. These days, brands have more competition, consumers have more choices, and we provide solutions to cut through all of the clutter to reach the consumer directly. EMP provides solutions that are at the core of marketing: stimulating the buying process, increasing purchase intent, and delivering the proof (of the advertising campaigns or brand attributes) through quality interactions directly with the consumer that can be amplified on social media.

We are builders and creators at heart. We have been fortunate enough to . . .

Event Production

We are builders and creators at heart. We have been fortunate enough to find a career that enables us to fuse our passion for creating new things, building one off projects, and scratching our itch for being creative all at the same time. We are the guys who walk around every day and take pictures of “cool” scaffolding or an interesting piece of artwork that can help inspire a future project or design idea.

We love to find a new way to build "stuff" . . .

Mobile Marketing

We love to find a new way to build "stuff", create events, put vehicles on the road, and create a sticky brand engagement for our clients. We understand that with the continued success of the brand and activation, it opens the door for more opportunities to build upon those successes. We put a lot of value in bringing the brand to the consumer and finding creative ways to incorporate the brand into their existing experience. If you want to really get us excited- bring us a project that you think can't be done and let us help figure out the best solution.

“The strategy is to engage consumers” …Yes, in the most general sense. But EMP will . .

Engagement Strategy

“The strategy is to engage consumers” …Yes, in the most general sense. But EMP will challenge how you create a connection with new friends and make sure the consumer experience arouses an emotional response to create a lasting memory. We take your words/ideas/vision/dream/ad campaign and turn it into reality. In this ever-changing time, consumers are actively seeking and demanding a one-on- one, shareable interaction with brands. We can work with you or your partners to create a 360-marketing plan that peaks at the event, but is not where the conversation ends.

Why EMP?

Our mission at EMP is to provide beyond-expectation level service and quality for any project that we are a part of. We want our clients to have peace of mind that we are “on it” and give them the opportunity to sleep better at night knowing that EMP is there. We encourage our clients to challenge us: as, in turn, we are going to challenge our clients with outside-the-box thinking and pushing them beyond their comfort zone.

Recent Projects

SunTrust onUp onTour

Peet’s Coffee & Tea

Speak Now Georgia

Quotes That Guide Us

“We aren’t making oxygen here. This is supposed to be fun.” —Unknown

“Ideas are commodity. Execution of them is not.” —Michael Dell

“It’s more effective to do something valuable than to hope a logo or name will say it for you.” —Jason Cohen

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” —Steve Jobs

About EMP

At EMP we have a passion for creating – being creative and building things make us happy. We truly believe in the power of a unique experience to help brands deliver an impactful message.

EMP helps guide clients toward a strategic experiential solution and are hands-on for execution of programs along with various team members both externally and internally. EMP believes that great execution comes from great relationships and collaboration.

We are excited to speak with you about how EMP can help you engage with your customers in a new way.

Chad Wallace

Principal

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Principal

Chad is a native of the Atlanta area and currently lives in Decatur, Georgia with his wife Clair and children Lucy (9) and Nate (6). He is active in the community and donates his time and expertise to organizations that are important to him personally like the Down Syndrome Association of Atlanta, Special Olympics of Georgia and Honduras Outreach. He has 20+ years of experiential marketing experience working with brands like SunTrust, ConAgra Foods, Coca-Cola, Otterbox and Peet’s Coffee and Tea developing and executing large scale mobile marketing and brand activation experiences. And he can also put on a really kick-ass kids’ birthday party.